Most popular TikTok filters
The most popular TikTok filters are constantly changing as new trends emerge and users create their own unique effects. Some of the most widely used filters include the Beauty Mode, which smooths out skin and enhances features, and the Green Screen filter, which allows users to superimpose themselves onto different backgrounds. Another popular filter is the Time Warp Scan, which creates a cool, glitchy effect by scanning a line across the screen.
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One of the most popular TikTok filters is the Face Zoom filter, which allows users to zoom in on their face while adding fun effects like hearts or stars. Another widely used filter is the Time Warp Scan, which creates a cool, glitchy effect by scanning a line across the screen. The Silhouette filter is also popular, as it creates a striking black and white outline of the user's face. Additionally, the Disco filter adds funky, colorful lights to the background of videos, creating a fun and energetic vibe. As TikTok continues to grow and evolve, new filters will undoubtedly become popular, but these are some of the most widely used effects that have captured the attention of users across the platform.
SephoraView AllSephora - Cosmetics and beauty retailer with luxury brands.
Ulta BeautyView AllUlta Beauty - Cosmetics and beauty retailer with skincare, haircare, and makeup.
MAC CosmeticsView AllMAC Cosmetics - High-end makeup brand known for bold, innovative products.
MorpheView AllMorphe - Makeup brand known for high-quality and innovative products.
ColourPopView AllColourPop - Affordable and trendy makeup brand with diverse products.
Huda BeautyView AllHuda Beauty - Makeup brand known for quality products and diverse shades.
Anastasia Beverly HillsView AllAnastasia Beverly Hills - Makeup and beauty brand known for eyebrow products.
NYX CosmeticsView AllNYX Cosmetics - Affordable, high-quality makeup brand with diverse product range.
Too FacedView AllToo Faced - Vibrant and playful makeup brand with sweetly scented products.
Urban DecayView AllUrban Decay - Edgy, bold, high-quality makeup brand with a rebellious attitude.
Most popular TikTok filters
1.
Sephora
Sephora is a leading beauty retailer offering an extensive range of makeup, skincare, haircare, and fragrance products. With a strong focus on providing a personalized and immersive shopping experience, Sephora has become a go-to destination for beauty enthusiasts worldwide. The company offers a diverse selection of high-quality brands, as well as its own private label products, catering to a wide range of skin tones and preferences. In addition to its retail stores, Sephora also offers an online platform, allowing customers to shop conveniently from the comfort of their homes.
Pros
Wide range of beauty products- knowledgeable staff
- loyalty program
Cons
High prices- overwhelming selection
- lack of diversity in some product lines
2.
Ulta Beauty
Ulta Beauty is a leading beauty retailer offering a wide range of skincare, makeup, haircare, and fragrance products. With over 1,200 stores across the United States, Ulta Beauty provides customers with a one-stop shop for all their beauty needs. The store features a diverse selection of brands, including both high-end and drugstore options, catering to a wide range of budgets. In addition to its extensive product offerings, Ulta Beauty also provides salon services, such as haircuts, styling, and beauty treatments, making it a go-to destination for beauty enthusiasts.
Pros
- Wide range of beauty products
- professional hair and makeup services.
Cons
- Some products can be expensive
- limited availability in certain areas.
3.
MAC Cosmetics
MAC Cosmetics is a renowned makeup brand known for its high-quality products and diverse range of shades. Established in 1984 in Toronto, Canada, MAC has become a global leader in the beauty industry, offering a wide variety of makeup products including lipstick, foundation, eyeshadow, and more. The brand is celebrated for its inclusivity, with a wide range of shades to cater to all skin tones. MAC is also known for its collaborations with celebrities and makeup artists, as well as its commitment to social causes through its VIVA GLAM campaign.
Pros
- High-quality products
- diverse range
- cruelty-free.
Cons
- Expensive
- limited availability
- not all products are vegan.
4.
Morphe
Morphe is a beauty brand known for its high-quality makeup products and brushes. The brand offers a wide range of products, including eyeshadow palettes, foundation, lipstick, and more, catering to a diverse range of skin tones and preferences. Morphe has gained a strong following among makeup enthusiasts and professionals due to its affordable yet professional-grade products. The brand is also known for its collaborations with popular influencers and makeup artists, creating limited edition collections that are highly sought after in the beauty community. Overall, Morphe is recognized for its inclusive and trendsetting approach to beauty.
Pros
- High quality makeup products
- wide range of colors and finishes.
Cons
- Some products may be expensive
- limited availability in some areas.
5.
ColourPop
ColourPop is a cosmetics brand known for its high-quality, affordable products. They offer a wide range of makeup items, including eyeshadows, lipsticks, and blushes, in a variety of vibrant and trendy colors. The brand is popular for its innovative and inclusive approach to beauty, with products suitable for all skin tones and types. ColourPop is also cruelty-free and has a strong focus on creating fun and playful makeup that allows customers to express themselves creatively. With a strong online presence and a loyal following, ColourPop has quickly become a go-to brand for beauty enthusiasts.
Pros
- Affordable
- wide range of colors
- trendy products.
Cons
- Quality can be hit or miss
- limited availability in some countries.
6.
Huda Beauty
Huda Beauty is a popular beauty brand founded by makeup artist and beauty influencer Huda Kattan. The brand is known for its high-quality and innovative makeup products, including eyeshadow palettes, liquid lipsticks, and false eyelashes. Huda Beauty has gained a strong following on social media platforms and has expanded its product offerings to include skincare and fragrance. The brand is celebrated for its inclusive approach to beauty, offering a diverse range of shades and products suitable for all skin tones and types. Huda Beauty has become a staple in the beauty industry and is loved by makeup enthusiasts worldwide.
Pros
- High-quality products
- diverse shade range
- innovative formulas.
Cons
- High price point
- some products may not be suitable for all skin types.
7.
Anastasia Beverly Hills
Anastasia Beverly Hills is a well-known beauty brand that specializes in high-quality cosmetics and beauty products. Founded by Anastasia Soare, a renowned brow expert, the brand is famous for its extensive range of eyebrow products, including pomades, pencils, and gels. In addition to its brow products, Anastasia Beverly Hills offers a wide selection of eyeshadows, highlighters, and lipsticks that are favored by makeup enthusiasts and beauty professionals alike. The brand is also known for its innovative and trend-setting approach to makeup, making it a popular choice for those looking to achieve a flawless and on-trend look.
Pros
- High-quality makeup products
- wide range of shades
- popular brand.
Cons
- Expensive
- some products may not work for all skin types.
8.
NYX Cosmetics
NYX Cosmetics is a popular and affordable makeup brand known for its wide range of high-quality, professional makeup products. Founded in 1999, NYX has become a favorite among makeup enthusiasts for its extensive selection of colors and styles, as well as its commitment to inclusivity and diversity. The brand offers a diverse range of products including lipsticks, eyeshadows, foundations, and more, all designed to help consumers express their individuality and creativity. With a focus on trendsetting and innovative beauty products, NYX has gained a strong following among makeup artists and beauty influencers.
Pros
- Affordable
- wide range of products
- trendy shades.
Cons
- Some products may be hit or miss in terms of quality.
9.
Too Faced
Too Faced is a popular makeup brand known for its playful and innovative products. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the brand aims to inspire and empower its customers to express their individuality through makeup. Too Faced is recognized for its high-quality, cruelty-free cosmetics that come in fun and colorful packaging. The brand offers a wide range of products including eyeshadows, lipsticks, bronzers, and more, all of which are designed to make a statement and bring joy to the wearer. Too Faced has gained a loyal following for its bold and whimsical approach to beauty.
Pros
- High-quality products
- trendy packaging
- cruelty-free.
Cons
- High price point
- limited shade range for some products.
10.
Urban Decay
Urban Decay is a cosmetics brand known for its edgy and bold makeup products. Founded in 1996, the brand has become a favorite among makeup enthusiasts for its high-quality, long-lasting products in vibrant and unique shades. Urban Decay is also committed to cruelty-free and vegan beauty, and is known for its iconic Naked eyeshadow palettes, All Nighter setting spray, and 24/7 Glide-On eye pencils. With a rebellious and daring approach to beauty, Urban Decay encourages individuals to express themselves through their makeup and embrace their individuality.
Pros
- High-quality
- edgy makeup; cruelty-free; innovative products.
Cons
- Expensive; limited shade ranges for some products.